Why You Need To Start Using E-Mail Flows Now

Maximize the potential of your email list by learning how to use this one tool

If you or your business uses email marketing, then you’ll most likely want to also utilize email flows. Email flows allow you to automatically recover lost sales, communicate efficiently, engage with subscribers and so much more. They really can be one of the most profitable and effective methods of maintaining and engaging your mailing list, no matter the size.

What is an Email Flow?

An email flow is simply an automated sequence of emails that are initiated when a specific trigger is met. What’s the trigger you may ask? Well the options are essentially endless, and only limited to what types of flows would provide value in your niche, and of course, the email service provider you choose to use (ESP).

Where to Create E-Mail Flows?

Remember, an email flow is simply an automated sequence of emails that initiate on a specific trigger, so you’ll find this feature in one form or another across dozens of Email Service Providers (ESP’s).

At the same time, however, some ESP’s provide the ability to create much more sophisticated email flows than others.

One ESP that delivers that sophistication is Klaviyo. Klaviyo is a free-to-start, ESP that comes with sophisticated, email flow, filtration, segmentation & smart sending features that will truly allow for maximizing the potential of your mailing list. It also has a wide array of third-party integrations allowing you to create Facebook audiences, connect to shipping platforms like Ship Station, or even to customer reward programs like Smile.io

Right now, Klaviyo is free to use for up to 250 active subscribers, the next tier up covers 251–500 subscribers for $20 per month.

Creating Effective Email Flows

So now that you know what email flows are and where you can create them, how do we set them up to be as effective as possible?