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6 Ways To Boost the Average Order Value in Your E-Commerce Business

Aidan Morgan
Better Marketing
Published in
6 min readMay 7, 2021

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staircase with a neon sign next to it that says “More this way”
Photo by Miguel Orós on Unsplash

So you have your own e-commerce business, and you feel like your customers could be spending more with each order?

Well, you’re in a good spot.

When compared to traditional bricks-and-mortar retail, e-commerce has a plethora of different strategies, techniques, and tactics that you can easily and seamlessly implement into your unique selling model.

Whether you’re selling physical products or services, it’s more than likely you could be getting your customers to spend more by using one or more of these methods.

Here are six ways you can boost your average order value and generate more revenue in e-commerce:

  1. Upsells
  2. Gift for quantitative and monetary milestones
  3. Post-purchase offers
  4. Product bundling
  5. Add-ons & extras
  6. Value-based discounts

Here’s how you can use these six techniques to increase your business’ average order value.

1. Upsells

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Aidan Morgan
Aidan Morgan

Written by Aidan Morgan

Web Designer & eCommerce Specialist | Create Captivate Close

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