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5 Crucial Email Flows for Ecommerce
These email flows are some of the most effective ways to connect with customers and encourage them to make a purchase.
Abandoned Cart Flow
This flow is triggered when a customer adds items to their cart but does not complete the purchase. The flow sends a reminder email with a link to the customer’s abandoned cart, encouraging them to complete their purchase. This flow can also include a special offer or discount to incentivize the customer to complete the purchase.
The Post-Purchase Flow
This flow is triggered after a customer has made a purchase. The flow sends an email thanking the customer for their purchase and providing information on the next steps, such as tracking information or instructions for using the product. This flow can also include an upsell or cross-sell opportunity, encouraging the customer to purchase additional items.
The Win-Back Flow
This flow is triggered when a customer has yet to make another purchase in a certain period of time. The flow sends an email with a special offer or discount, encouraging the customer to make another purchase. This flow can also include a survey or feedback form, allowing the customer to tell the store why they have not made a purchase recently.
The Reorder Flow
This flow is triggered when a customer purchases a specific product and is used to encourage the customer to reorder that product in the future. The flow sends an email with a link to the product and a reminder of how many days are left before they’ll run out of the product.’
Review Flow
This flow is triggered after a customer has made a purchase. The flow sends an email asking the customer to review the product they purchased. This can help increase the number of reviews for a product and also provide valuable feedback for the store.
